by Theresa Bradley-Banta
As an apartment building owner, what’s your brand? It might not be something you’ve ever thought about, but your apartment building already has a brand. Your brand comes from the image your property is portraying to both the people living there as well as... by Theresa Bradley-Banta
All advice is not created equal, especially in the world of real estate and renovations. These days, it seems anyone who binges HGTV and feels a close personal connection with Chip and Joanna Gaines has a strong opinion on how to renovate properties. Of course,... by Theresa Bradley-Banta
Looking for ways to jazz up your short-term rental? Would you love to exceed the expectations of your guests? Do good reviews sound wonderful to you? Short-term rentals like those offered through Airbnb are a hot market all over the world. Their appeal will only grow... by Theresa Bradley-Banta
A woman shouted in front of me, “Short-term rentals like Airbnb are bad. They’re putting local B&Bs out of business and ruining my neighborhood!” Emotions were running high at the town meeting. It was sounding like a witch hunt, all misplaced blame and zero... by Theresa Bradley-Banta
A friend once told me, “All partnerships are sinking ships.” You can tell he’d been burned once or twice. But his sentiment has some truth in it. You have to be very careful about who you choose to partner with. Not all real estate partnerships work... by Theresa Bradley-Banta
Often it is the unspoken conversation that carries the most weight. For example, say you walk into a store and talk briefly to a salesperson about the weather outside. You are really testing out the salesperson at the same time, the unspoken questions being, “Can I...