by Theresa Bradley-Banta
As an apartment building owner, what’s your brand? It might not be something you’ve ever thought about, but your apartment building already has a brand. Your brand comes from the image your property is portraying to both the people living there as well as... by Theresa Bradley-Banta
Investing in multifamily real estate can be a highly effective way to create wealth and achieve financial freedom. As the British economist John Stuart Mill said, “Landlords grow rich in their sleep.” Wise words, assuming, of course, that the landlord has... by Theresa Bradley-Banta
In prehistoric times credibility was earned by having a brick and mortar address. Now people assess your credibility on the internet. They examine photos on Facebook posts, scan websites and read tweets. You already know their real questions, the human questions we... by Theresa Bradley-Banta
Wouldn’t it be nice to have your local community engaged in promoting your multifamily property? It might be easier than you think. Try these local apartment marketing ideas to generate positive word of mouth advertising. Getting the word out to your community... by Theresa Bradley-Banta
Using innovative social media strategies to market real estate vacancies is an effective, smart way to leverage your efforts. Andrew Carnegie said, “The way to become rich is to put all your eggs in one basket and then watch that basket.” So, get to know your... by Theresa Bradley-Banta
We have all seen the posted signs: “First Month’s Rent Free,” and “Special – no deposit required.” Free rent concessions and other specials often indicate landlords are struggling to attract prospective tenants or that the owner’s bottom line is in trouble....