by Theresa Bradley-Banta
Sir Francis Bacon coined the term “Knowledge is power” over 400 years ago. It’s as true today as it was back then, especially when it comes to the multifamily real estate market. Whether you are a developer, owner-operator or investor in multifamily... 
by Theresa Bradley-Banta
Investing in multifamily real estate can be a highly effective way to create wealth and achieve financial freedom. As the British economist John Stuart Mill said, “Landlords grow rich in their sleep.” Wise words, assuming, of course, that the landlord has... 
by Theresa Bradley-Banta
A woman shouted in front of me, “Short-term rentals like Airbnb are bad. They’re putting local B&Bs out of business and ruining my neighborhood!” Emotions were running high at the town meeting. It was sounding like a witch hunt, all misplaced blame and zero... 
by Theresa Bradley-Banta
In prehistoric times credibility was earned by having a brick and mortar address. Now people assess your credibility on the internet. They examine photos on Facebook posts, scan websites and read tweets. You already know their real questions, the human questions we... 
by Theresa Bradley-Banta
The demographic groups known as boomers and millennials are the largest populations renting apartments so it is vital to know what they value. Knowing what resonates with both demographics will help you craft a powerful leasing and marketing message. Here’s how... 
by Theresa Bradley-Banta
Renters are becoming increasingly engaged with sustainable living. Demand is high for energy efficient products. Is it time to enhance your awareness? Retrofitting your multifamily property for green sustainability can mean small changes or large changes but you... 
