Welcome to the mobile-first age.

You already know that high web traffic is crucial for your brand’s visibility. Sites that attract the most visitors typically appear at the top of search results after a query is entered on Google.

However, you may not be aware of how the world’s leading search engine is perceiving your website.

Current tenants should be able to reach you easily and (perhaps more importantly) potential tenants should see you first.

Previously, Google ranked sites in terms of traditional desktop hits and SEO strength. This made the amount of traffic drawn via mobile devices such as iPhones and Droids a bit less important. That is no longer the case. Google will now be placing a higher priority on the traffic generated by mobile platforms when determining a site’s placement in search results.

Responsive web pages

The mobile-first strategy was adopted for a reason. Opting to use devices such as smartphones to browse the internet is becoming the go-to for the average web surfer. Less people are choosing to use a laptop or desktop to view a webpage. Thus, a site’s presentation on a mobile platform has become much more important.

Responsive webpages are sites that serve all devices via identical sets of URLs.

Translation: the same site is accessible to your tenants whether they are on their desktop, tablet, or phone. The information and display is automatically formatted to match what is appropriate for the device that they happen to be using. The experience won’t be clumsy via a phone or tablet.

Make sure that your website is set as a “responsive” or “dynamic serving” site. This way, visitors can easily browse your homepage from all devices.

If you’re not properly preparing your web presence, those who do manage to find you on the net will have an awkward experience. Your website will look awkward and unprofessionally arranged.

Mobile-first makeover

Gearing up for the next chapter of the digital age is about more than just aesthetics.

A smart strategy for composing a site that will be well-received across all platforms is focusing on content that will be easily digestible on the smaller device.

It’s easier to project upwards than it is to squeeze later.

Content that looked great on your desktop may not show as well on the smaller screens. Check the content on your desktop site. Would it look cluttered even on a responsive site via a tablet or phone? If so, consider a more concise rewrite.


Stay ahead of the digital game and make sure your web presence is ready for the mobile-first era. Your bottom line will likely thank you sooner rather than later.

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Theresa Bradley-Banta writes about investing in real estate while avoiding the pitfalls that plague many new investors. She is a 2017 PropTech Top 100 Influencer and winner of 14 American and International real estate awards for her website and real estate investing programs. As featured on: The Equifax Finance Blog, AOL’s Daily Finance, Scotsman Guide, The Best Real Estate Investing Advice Ever Show, Stevie Awards Blog, Rental Housing Journal, and Investors Beat among others.

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