by Theresa Bradley-Banta
If you ask any seasoned real estate investor what their most difficult deal was they will invariably say it was their first property. Not difficult because of the size of the property, getting funding or the players involved. It was hard because it was their first... 
by Theresa Bradley-Banta
We have all seen the posted signs: “First Month’s Rent Free,” and “Special – no deposit required.” Free rent concessions and other specials often indicate landlords are struggling to attract prospective tenants or that the owner’s bottom line is in trouble.... 
by Theresa Bradley-Banta
The demographic groups known as boomers and millennials are the largest populations renting apartments so it is vital to know what they value. Knowing what resonates with both demographics will help you craft a powerful leasing and marketing message. Here’s how... 
by Theresa Bradley-Banta
Modern renters expect to take care of business online. A tenant portal allows your valuable residents to conduct business with you in a single place. A well-organized website, full of valuable information, will position you above the competition and your residents... 
by Theresa Bradley-Banta
One way to avoid vacant properties and attract more tenants is to offer rental concessions. In some cases, concessions are also offered by landlords to tenants when it is time for them to renew their lease. Rental concessions can even be used by landlords as a way to... 
