by Theresa Bradley-Banta
If your competition is offering the dreaded “first month free” rent concession, then it is time to up your game. But why give away rental income when you can generate new leases with the following 17 move-in specials? These creative marketing specials are easy... by Theresa Bradley-Banta
The demographic groups known as boomers and millennials are the largest populations renting apartments so it is vital to know what they value. Knowing what resonates with both demographics will help you craft a powerful leasing and marketing message. Here’s how... by Theresa Bradley-Banta
“Smell is a potent wizard that transports us across thousands of miles and all the years we have lived… odors, instantaneous and fleeting, cause my heart to dilate joyously or contract with remembered grief.” — Helen Keller (Blind and deaf educator, 1880-1968)... by Theresa Bradley-Banta
Modern renters expect to take care of business online. A tenant portal allows your valuable residents to conduct business with you in a single place. A well-organized website, full of valuable information, will position you above the competition and your residents... by Theresa Bradley-Banta
As a landlord your job is to find good residents for your property. Let’s be clear; good tenants pay the rent on time and take care of their housing as if it was their own. Good residents are a rare and precious commodity. You’ll set a positive tone early with... by Theresa Bradley-Banta
Who has moved recently? Do you remember how exhausting the experience was? When your residents move in they are physically wrung out and their brains are in overdrive. A tenant welcome package from you will do wonders for their day. Who knows, they might even post...