by Theresa Bradley-Banta
Social media is in the fabric of everyday life. Are you using social media to brand or promote your apartment complex? If done right you can engage your residents in the social media effort and get positive testimonials. Read: Free advertising. You could increase your... 
by Theresa Bradley-Banta
Although it is a current buzzword, branding has been around since humans starting trading shiny rocks. Branding is the public’s perception or image of your product and/or services. Companies can spend thousands of dollars shaping their brand but the public always has... 
by Theresa Bradley-Banta
Focus on your clients The hands-down, best way to get new tenants into your building is through word of mouth. How do you get people talking? Make sure that your current apartment residents really do have a sense of community. There are many ways to create that... 
by Theresa Bradley-Banta
Welcome to the mobile-first age. You already know that high web traffic is crucial for your brand’s visibility. Sites that attract the most visitors typically appear at the top of search results after a query is entered on Google. However, you may not be aware of how... 
by Theresa Bradley-Banta
Replacing a tenant is a costly exercise. The moment a tenant returns the keys, costs will accumulate daily. Here are the seven most common costs a multifamily property owner can expect when replacing a tenant, and some tips on how to reduce them. 1. Vacancy Loss... 
by Theresa Bradley-Banta
People really love their pets in the US. In fact, the American Veterinary Medical Foundation reports that 36.5 percent of all American households have at least one dog, and just over 30 percent own at least one cat. At one point as an investment property owner, you... 
